Maybelline New York continues to remain the best-selling cosmetics brand on Amazon for the second year in a row, with 10% increase in sales revenue -- according to Edge by Ascential's Market Share solution.
It is reported that Maybelline seized up to 11% market share of total Mass Cosmetic sales on Amazon in 2018. Unsurprisingly, Maybelline New York's parent company is L’Oréal, which ranks the No.1 beauty company in the world by sales revenue.